Google Ads management for a dental practice
Dental search splits into two economies. Cleanings and checkups are cheap clicks attached to thin first-year value, and every corporate office in the county bids on them. Implants, clear aligners and emergency care are expensive clicks attached to cases worth $3,500 to $25,000. Budget belongs in the second group.
Realistic numbers in a mid-size metro: $12 to $22 a click on implant terms, $8 to $20 on Invisalign and clear aligner terms, $6 to $14 on emergency. A booked implant consult lands between $150 and $400. Aligner consults run $90 to $250. Emergency converts best in the account at $40 to $120.
The mistake almost every practice makes is one campaign called Dental, broad match, pointed at the home page. It buys job seekers, dental assistant students and price shoppers three counties over, and reports nothing you can act on.
Two weeks in, working looks like a search terms report you have pruned twice, ten call recordings you have listened to, and a cost per booked consult you can say out loud.