Blog
Short, useful posts for dental practices, published several times a week.
Online booking or a callback form for new patients, and when each one wins
Online booking and callback forms both turn website visitors into new patients. Here is when each one wins for a dental practice and how to set up either one.
2026-10-21
What a year-end patient reactivation campaign costs, and the number of visits that pays it back
A cost breakdown for a dental practice texting overdue patients before insurance benefits reset: what it costs, how to run it, and the visits that pay it back.
2026-10-18
Reader question: We added Saturday hours. How do we tell people?
A practice opened two Saturdays a month and the chairs are still half empty. Where to announce new hours so new and current patients actually find out and book.
2026-10-15
A call overflow service or a second front desk hire, and when each one wins
New patient calls go unanswered when the front desk is checking someone out. Two ways to fix it, what each costs, and the practices each one fits best.
2026-10-12
What a Google Ads campaign for dental implants costs, and the case count that pays it back
A line-by-line cost breakdown of an implant ads campaign for a dental practice, from click prices to consult show rates, and how many cases cover the spend.
2026-10-09
Reader question: How do we answer a bad Google review without creating a privacy problem?
A practice manager asks how to reply to a harsh patient review when privacy rules limit what you can say. What to write, what to avoid, and a reply template.
2026-10-06
Reader question: Is a $99 new patient special worth running, or does it bring the wrong patients?
A dentist asks whether a $99 new-patient offer attracts bargain hunters. When it works, when it fills the chair with one-time visits, and a better structure.
2026-09-09
Google is answering dental questions before anyone reaches your listing
AI summaries now sit above the map pack on dental searches. What that changes for a practice, what it does not, and the five things worth doing about it.
2026-09-04
September is when the fourth quarter is won, not November
Unused dental benefits expire December 31 and most practices start working that list too late. What to pull, call and schedule in the next three weeks.
2026-09-03
Try any marketing service free for 14 days.
Pick anything we do. We run it for your dental practice for two full weeks at no cost, then you decide. No card, no contract, nothing to cancel.
- Google Ads management
- Meta (Facebook and Instagram) ads
- AI search optimization (show up in ChatGPT, Perplexity, Google AI)
- Local SEO and Google Business Profile
- Website design and rebuilds
- Social media management
- Review generation and reputation
- Missed-call text-back and lead follow-up
- Email and SMS campaigns
- Bookkeeping and monthly financials
- Cold-call appointment setting
- Marketing analytics and reporting
Or tell us what you want to try and we will text you back.