Where Kentucky's dental practices are
The largest concentrations of dental practices in our Kentucky data are in Louisville, Lexington, Paducah, Elizabethtown, Bowling Green, Owensboro, Ashland and Florence. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Louisville.
The map pack in Kentucky
The map pack is a three-slot race, and in Kentucky it is won by review count and recency far more than by rating: 74.1% of Kentucky dental practices are already at 4.5 stars or better, so stars do not separate anyone. The 75th percentile is 214 reviews and the 90th is 554. Those are the numbers to plan around, not the median.
The website gap in Kentucky
A website is the clearest marker of a dental practice that is going to compete for the map pack, and 29% of dental practices in Kentucky do not have one linked. Across the country the median review count with a site is 103, without one 1. If your shop is in the 29%, start there.
What to do first in Kentucky
- Put up a real website if you are in the 29% without one. Service pages, city pages for Louisville, Lexington, Paducah, tap-to-call on every screen.
- Set a review velocity. One review per job day, asked at the door, moves a 18-review shop past the Kentucky 75th percentile (214) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Kentucky customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 18 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.