Where your competition is in Wyoming
The largest concentrations of dental practices in our Wyoming data are in Cheyenne, Casper, Sheridan, Laramie, Gillette and Rock Springs. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Cheyenne.
The map pack in Wyoming
The map pack is a three-slot race, and in Wyoming it is won by review count and recency far more than by rating: 80.2% of Wyoming dental practices are already at 4.5 stars or better, so stars do not separate anyone. The 75th percentile is 131 reviews and the 90th is 404. Those are the numbers to plan around, not the median.
The website gap in Wyoming
Website presence in Wyoming: 70.4% of dental practices link one, 29.6% do not. The national figure is 21.5% without. Google and the AI answer engines both use the site to confirm what you do and where, so a missing site costs more than the leads it would have produced on its own.
How Wyoming compares
Of the 51 states in our data, Wyoming ranks 49th for the number of dental practices, 48th for median review count, and 8th for the share with no website, which leaves more room than most states for a shop that builds a real site. The review bar is lower than in most of the country, so a few months of asking every customer moves you up fast.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Wyoming | 291 | 5 | 29.6% |
| Colorado | 2,332 | 140 | 11.3% |
| Idaho | 874 | 75.5 | 11.2% |
| Montana | 576 | 16 | 26.6% |
| Nevada | 782 | 196 | 13.2% |
| Utah | 2,050 | 91 | 16.6% |
What to do first in Wyoming
- Put up a real website if you are in the 29.6% without one. Service pages, city pages for Cheyenne, Casper, Sheridan, tap-to-call on every screen.
- Set a review velocity. One review per job day, asked at the door, moves a 5-review shop past the Wyoming 75th percentile (131) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Wyoming customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 5 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.