Where your competition is in Kansas
The largest concentrations of dental practices in our Kansas data are in Overland Park, Topeka, Wichita, Prairie Village, Lawrence, Salina, Manhattan and Olathe. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Overland Park.
The map pack in Kansas
Google shows three businesses in the map pack for a search like "dental practice near me" in Overland Park. In Kansas the shops that hold those spots usually sit near the 90th percentile, 631 reviews, not the median. 41.4% of Kansas dental practices have passed 100 reviews; the other 58.6% are competing for whatever is left below the fold.
The website gap in Kansas
Website presence in Kansas: 81.1% of dental practices link one, 18.9% do not. The national figure is 21.5% without. Google and the AI answer engines both use the site to confirm what you do and where, so a missing site costs more than the leads it would have produced on its own.
How Kansas compares
Of the 51 states in our data, Kansas ranks 35th for the number of dental practices, 19th for median review count, and 32nd for the share with no website. The review bar sits in the middle of the pack.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Kansas | 1,239 | 41 | 18.9% |
| Illinois | 2,679 | 57 | 17.4% |
| Indiana | 2,477 | 26 | 22.9% |
| Iowa | 1,446 | 7 | 24.3% |
| Michigan | 2,944 | 27 | 25.2% |
| Minnesota | 2,797 | 14 | 15.5% |
| Missouri | 2,576 | 25 | 25.1% |
| Nebraska | 728 | 13.5 | 28% |
| North Dakota | 608 | 14.5 | 18.6% |
What to do first in Kansas
- Set a review velocity. One review per job day, asked at the door, moves a 41-review shop past the Kansas 75th percentile (278) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Kansas customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 41 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.