Steven Von has spent the last several years running marketing for local service businesses: Google Ads, Facebook and Instagram, Google Business Profiles, websites, reviews and the follow-up systems behind them. The benchmark data on this site comes from a monthly pull of public Google Business Profile listings that he cleans, deduplicates and summarizes so owners can see how their trade actually shows up on Google. Every guide and post is written or edited by him. Nothing on this site is sponsored, and no numbers are invented: every figure traces back to the dataset or is clearly marked as an example.
How the numbers on this site are made
The benchmark figures come from 86,875 public Google Business Profile listings of dental practices across 51 states, pulled monthly, deduplicated and summarized. Every number in a guide or post is either drawn from that dataset or labeled as a hypothetical example. See the benchmark report and the method page.
Recent writing
- Online booking or a callback form for new patients, and when each one wins
- What a year-end patient reactivation campaign costs, and the number of visits that pays it back
- Reader question: We added Saturday hours. How do we tell people?
- A call overflow service or a second front desk hire, and when each one wins
- What a Google Ads campaign for dental implants costs, and the case count that pays it back
- Reader question: How do we answer a bad Google review without creating a privacy problem?
- Reader question: Is a $99 new patient special worth running, or does it bring the wrong patients?
- Google is answering dental questions before anyone reaches your listing
Contact
Corrections, questions about the data, or press: text or call (385) 217-4728.